Goal Setting to the NOW: 1-7-30 Method
Are you Setting Goals? Are you Achieving Those Goals?
Goal Setting to the NOW was developed by Gary Keller and you can read about it in the book The One Thing.
In fact, I highly recommend you download or purchase this book and get the sticky note tabs out because the amount of note taking you will want to do will be outrageous.
I have been coaching around and have been practicing something called the 1-7-30 Method when it comes to goal setting and micro-commitments.
What is the 1-7-30 Method?
Take a look at your business plan for 2020, this is your 30,000 foot view of where you are going to generate revenue from this year.
Likely though, there is no real solid plan of how to generate that business, you might have your lead generation pillars in there but how are you going to increase or maintain the level of business that you have?
The 1 in the 1-7-30 is one day, the 7 is one week and the 30 is one month.
You need to identify the goal for the year, identify the goal for the quarter (the year broken into increments of 25% of the yearly goal) and then break that back into monthly goals, which then translate into weekly and then into daily goals and micro-commitments.
What do you need to do daily in order to accomplish the goal for the week which is based on the goal for the month?
Example: Online lead conversion:
Goal for the year: Make 3600 phone calls. Set 360 Appointments. Sell 36 Homes.
Monthly goal: 300 phone calls. 30 Appointments. Three homes sold.
Weekly goal: 75 phone calls. 7.5 appointments. .75 homes sold.
Daily goal: 15 calls per day. 1.5 appointments set per day.
Everything that you are doing daily should be working to accomplish the goal for the week which in turn helps to accomplish the goal for the month and then eventually the year.
Goal Setting to the NOW
The following is an excerpt from Gary’s book The One Thing:
Someday Goal
What’s the One Thing I want to do someday?
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Five Year Goal
Based on my someday goal, what’s the One Thing I can do in the next five years?
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One Year Goal
Based on my Five Year Goal, what’s the One Thing I can do this year?
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Monthly Goal
Based on my one year goal, what’s the One Thing I can do this month?
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Weekly Goal
Based on my monthly goal, what’s the One Thing I can do this week?
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Daily Goal
Based on my weekly goal, what’s One Thing I can do today?
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Right NOW
Based on my daily goal, what’s the One Thing I can do right now?
The basis of both of these methods is to try and train your brain to go small, get trained into accepting micro-commitments that will help to propel your business forward.
Thinking big is important and I don’t want to downplay that at all, but going small and figuring out what needs to get done and in what order to help achieve the big idea is how progress is made.
If all you think about is the big end goal, chances are you won’t know where to start to achieve those goals.
Start with the big idea.
Work it back into a 12 week year (quarterly).
Work it back to a monthly goal.
Work it back to the weekly.
Work it back to the daily and commit to what you need to do. Shut off all distractions and focus solely on the task’s that need to be accomplished.
Last thing I want to leave you with is from the book and it is the focusing question, you can apply this to all of your lead generation pillars and to other goals that you want to accomplish in life:
What’s the One Thing I can do such that by doing it everything else will be easier or unnecessary?