Using SWOT to Achieve Sustainable Growth
This keynote is based on the popular article Kelley wrote for SUCCESS Magazine titled Honest Reflection, Focusing on your Strengths + Acknowledging Your Weaknesses = Sustainable Growth. When one mentions a SWOT analysis we immediately think this is an assessment being done of a competing company or service provider operating in the same space to determine their strengths and weaknesses which then allows you to measure against your own company.
Most business people don’t see the massive growth that can happen when we apply SWOT in our own lives, personally and professionally. In this session Kelley will walk the attendees through what SWOT is and then how to apply SWOT as a self assessment tool. The attendee will walk away with a new way to review life and business to ensure they do not become stagnant and are always in growth mode.
Should I start a Team?
When Agents start to see success in their real estate business, they feel a need to start a real estate team. Most often than not, they are starting a team for the absolute wrong reasons, mostly monetary in nature.
In this informative and entertaining 45 minute keynote, Kelley runs through his experiences of running high producing real estate teams, what’s worked and what hasn’t. Most importantly though, he gives the listener insight into what not to do by pointing out his mistakes and how he has failed forward. Understanding the dichotomy of leadership in how it relates to running a successful real estate team is something Kelley is passionate about and is a key component of this keynote.
The Systems & processes of a real estate business
A system is a series of checklist’s that allow the agent an opportunity to execute on and provide a higher level of service to their clients. The number one problem Kelley has seen in his over 11 years in real estate is that Realtors® are constantly looking for the shiny penny that will help them to systemize their business.
In this keynote, Kelley will work through the essential components of a real estate specific system and what the process is behind following that system. This keynote will focus both on the buyer’s agent and the listing agent and will walk the listener through every aspect of the buyer and seller journey to grasp a greater understanding of what goes into developing an amazing client experience. This keynote is also available in a two day workshop at your brokerage, please contact for details.
How we went from 6 to 100 agents in 18 months
This keynote is aimed specifically at the broker, owner, manager that is looking to differentiate themselves in an ever changing market and attract high level agents into their brokerage. Kelley will break down what it takes to create a powerful media company to drive the front end of your business which is to recruit agents.
In using this system, Kelley and his business partners have grown their real estate brokerage from 6 agents to over 130 Realtors® in less than 18 months, all while not making one single old school recruiting phone call to that unsuspecting Realtor®. this can also be a two day workshop for broker owners outside of the Alberta market. If interested, please contact for details.